DALLAS, TEXAS : StockGuru announces that Save The World Air Inc. (OTCBB: ZERO) is in the StockGuru Spotlight.   Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

On Thursday, the company put out news announcing that it is finalizing a proposal to test a product prototype. The prototype will be based on STWA’s AOT™ technology for providing supplemental viscosity reduction and will be tested on an active 4.5 mile oil pipeline in the Northwestern United States.

Shares for Save The World Air Inc. (OTCBB: ZERO) were down during the afternoon of trading on Thursday and closed down one cent at closing.

To view our StockGuru Spotlight on Save The World Air Inc. (OTCBB: ZERO), please visit:

http://www.stockguru.com

What is the StockGuru Spotlight?

The StockGuru Spotlight features stocks that we expect some action in. Generally speaking we expect a strong showing in the market based on the market, our knowledge of the stock and the buzz in the markets. Many times these will be stocks that have big news out recently, there is fresh interest in getting the word out on these stocks or we hear a buzz in our day to day contacts on these stocks. If we think it is going to move or see action, we put it in the StockGuru Spotlight.  If we are compensated for a stock in the Spotlight, it will be clearly disclosed within this Spotlight Announcement.

If you think a company should be featued in the StockGuru Spotlight, please let us know. If you are a key person for a publicly traded company, we can consider your company for either a StockGuru Spotlight or a StockGuru Profile.  Please contact our Publisher John Pentony at the john@stockguru.com.  You may also telephone John Pentony at (469) 252-3031.

Stockguru.com (”SG”) provides its members with the latest news, press releases, and research reports for all the companies highlighted on the site. SG utilizes information believed to be reliable herein prepared all material. The information contained herein is not guaranteed by SG to be accurate, and should not be considered to be all-inclusive. The owner, publisher, editor and their associates are not responsible for errors and omissions. They may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. Any opinions expressed are subject to change without notice. SG encourages readers and investors to supplement the information in these reports with independent research and other professional advice. All information on featured companies is provided by the companies profiled, or is available from public sources and SG makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies or the information contained herein. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. SG is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed onhttp://www.Stockguru.com or mentioned herein.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected”, “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies= annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and SG undertakes no obligation to update such statements. Pentony Enterprises LLC is occassionally compensated for coverage.  When this is the case, we indicate clearly with a disclosure of all compensation received in the past and present, plus we also disclose any anticipated compensation in the future.  Compensation is typically in cash.  Sometimes a third party shareholder pays us in free trading shares. Sometimes a company pays us in restricted shares. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

John Pentony, Publisher, Stockguru.com Tel: +1 469 252 3031 e-mail: john@stockguru.com

DALLAS, TEXAS : StockGuru announces that Save The World Air Inc. (OTCBB: ZERO) is in the StockGuru Spotlight.   Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

On Thursday, the company put out news announcing that the Company is currently in discussions regarding curing the outstanding obligations, in which STWA has made significant progress in doing over the past six weeks, and looking forward to satisfy the remaining obligations under the license agreements and discuss any amendments that are mutually agreeable to the parties. 

Shares for Save The World Air Inc. (OTCBB: ZERO) were down during the afternoon of trading on Thursday and closed down fourteen cents at closing.
 

To view our StockGuru Spotlight on Save The World Air Inc. (OTCBB: ZERO), please visit:

http://www.stockguru.com 

What is the StockGuru Spotlight? 

The StockGuru Spotlight features stocks that we expect some action in. Generally speaking we expect a strong showing in the market based on the market, our knowledge of the stock and the buzz in the markets. Many times these will be stocks that have big news out recently, there is fresh interest in getting the word out on these stocks or we hear a buzz in our day to day contacts on these stocks. If we think it is going to move or see action, we put it in the StockGuru Spotlight.  If we are compensated for a stock in the Spotlight, it will be clearly disclosed within this Spotlight Announcement. 

If you think a company should be featued in the StockGuru Spotlight, please let us know. If you are a key person for a publicly traded company, we can consider your company for either a StockGuru Spotlight or a StockGuru Profile.  Please contact our Publisher John Pentony at the john@stockguru.com.  You may also telephone John Pentony at (469) 252-3031. 

Stockguru.com (”SG”) provides its members with the latest news, press releases, and research reports for all the companies highlighted on the site. SG utilizes information believed to be reliable herein prepared all material. The information contained herein is not guaranteed by SG to be accurate, and should not be considered to be all-inclusive. The owner, publisher, editor and their associates are not responsible for errors and omissions. They may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. Any opinions expressed are subject to change without notice. SG encourages readers and investors to supplement the information in these reports with independent research and other professional advice. All information on featured companies is provided by the companies profiled, or is available from public sources and SG makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies or the information contained herein. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. SG is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed onhttp://www.Stockguru.com or mentioned herein. 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected”, “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies= annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and SG undertakes no obligation to update such statements. Pentony Enterprises LLC is occassionally compensated for coverage.  When this is the case, we indicate clearly with a disclosure of all compensation received in the past and present, plus we also disclose any anticipated compensation in the future.  Compensation is typically in cash.  Sometimes a third party shareholder pays us in free trading shares. Sometimes a company pays us in restricted shares. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. 
 

John Pentony, Publisher, Stockguru.com Tel: +1 469 252 3031 e-mail: john@stockguru.com

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Save the World Air, Inc. (OTCBB:ZERO – News) (“STWA” or the “Company”), an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues, commented today that the Company’s strategy is perfectly aligned with the country’s need for solutions to reduce future energy consumption and increase national fuel security as evidenced in statements made by the Federal government.

In a speech yesterday at Andrews Air Force base, President Obama’s proposal to open up expanses of the Atlantic coastline and parts of Alaska to oil and natural gas drilling, while leaving other areas of the U.S. off limits, highlighted the need to balance national fuel security with protecting the environment and the country’s natural resources. In the speech, delivered in front of an F-18 “Green Hornet” that will run partly on bio fuel, President Obama tied oil and gas drilling expansion to the country’s need to increase the use of renewable energy, stating that “drilling alone cannot come close to meeting our long-term energy needs.”

Mr. Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc., said, “President Obama’s speech validates STWA’s strategy to advance our ELEKTRATM technology with military decision makers as a solution to help reduce fuel consumption and increase national security while supporting the nation’s environmental objectives. The U.S. military is the world’s largest consumer of fuel, and President Obama’s focus on revamping the Department of Defense’s fuel consumption to reduce U.S. dependence on foreign oil corroborates our strategy of building relationships with the armed forces to advance the use of our patented clean technologies. As a retired commercial airline pilot, the President’s decision to give his speech in front of the Navy’s F-18 ‘Green Hornet’ really hit home and again reinforced the imperative to increase our country’s energy security by reducing our dependence on foreign oil.”

Mr. Kyte continued, “STWA’s efforts are in-line with the political initiatives underway in Washington and the statements made by the Federal government and President Obama. We believe that a broad application of our ELEKTRA technology within the military and across vital industries could reduce our country’s dependence on oil and lead to increased energy security. In March, we met with military decision makers at the Energy Futures Symposium, sponsored by the American Society of Naval Engineers (ASNE), where I had the opportunity to meet personally with the parties in charge of the ‘Green Hornet’ project. In addition, the Company has held discussions with several departments of the DOD and key suppliers about the implementation of its ELEKTRA technology.” Concluded Mr. Kyte, “It is clear that we are traveling in the correct circles that serve our country, collectively as we serve this Company and its shareholders.”

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

More information including a company Fact Sheet, logos and media articles are available at: http://www.irthcommunications.com/clients_ZERO.php, and at: http://www.magchargr.com.

Follow STWA on Twitter: http://www.twitter.com/stwainc.

Follow STWA on Facebook: http://www.facebook.com/group.php?gid=50849493541.

Safe Harbor Statement

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company’s reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company’s estimates as of the date of the press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company’s estimates of its future financial performance as of any date subsequent to the date of this press release.

Contact:

Investor Relations Contact:
IRTH Communications, LLC
Mr. Andrew Haag, Managing Partner
+1-866-976-IRTH (4784)
crocker.coulson@ccgir.com
stwa@irthcommunications.com
www.irthcommunications.com
or
Core Consulting Group
Mr. Paul DeRiso, Managing Director
+1-925-465-6088
paul@coreconsultingroup.com
www.coreconsultingroup.com

.

Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

STWA, Inc. (OTCBB: ZERO)

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Trade Alert ZERO:  Tuesday Up 19% as Outlook Looks Brighter Than Ever – More than DOUBLE Where We Started … and Headed Upward

STWA Issues Letter to Shareholders Discussing Market Strategy
marketwire

*
Companies:
o Save the World Air Inc.
*
Topics:
o Industrial Goods

Press Release Source: Save The World Air, Inc. On Tuesday March 23, 2010, 8:30 am EDT

SANTA BARBARA, CA–(Marketwire – 03/23/10) – Save The World Air, Inc. (OTC.BB:ZERO – News) (”STWA” or the “Company”), an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues, announced today that its chief executive officer issued the following letter to shareholders. A link to the letter can also be found at

http://www.sec.gov/Archives/edgar/data/1103795/
000101968710001059/stwa_8k-ex9901.htm

Dear STWA Shareholder:

2010 is setting up to be an unprecedented year for Save The World Air, Inc (OTC.BB:ZERO – News). Our company’s patented and patent-pending clean technologies have widespread applications towards reducing fuel consumption and decreasing harmful emissions. We are also continuing to prove our value when it comes to increasing efficiencies in the retrieval and transportation of crude oil. We feel that in the coming year you will begin to see the commercialization of these technologies taking shape as we collaborate with larger organizations in our key markets.

In 2009, we targeted the market for trucking fleets and identified that this could be a multi-billion dollar addressable market for a product based on our ELEKTRA™ technology, which in our estimation, could reduce fuel costs for diesel engines and deliver a return on investment for our customer in less than six months. We signed an agreement with an East Coast-based firm to assist us in the marketing of this product, whereby they have been and will continue to provide executive level introductions to interested parties. This firm has already identified fleets with an excess of 40,000 trucks and made initial introductions that have resulted in meetings with decision makers who have ultimately indicated interest in our technology. Our estimates are that a fleet size of 40,000 trucks could be a $140,000,000 opportunity; and, that the 2 million trucks in the U.S. alone represent a market greater than $5 billion. This is why we are so committed to developing the ELEKTRA technology and marketing this product.

Another exciting development was the discovery that STWA’s Applied Oil Technology (AOT) can be used to reduce the energy and chemicals called Drag Reducing Agents (DRA) needed to extract crude oil and transport oil through pipelines. Current pipeline technology uses the chemical DRA process, or heating, to reduce crude oil viscosity to make it flow through a pipeline. DRA and heating are both expensive and less efficient processes. STWA’s Applied Oil Technology (AOT) can reduce the viscosity of crude oil rapidly with as little as 0.01 kW-h of electrical power, potentially eliminating or supplementing the need for the expensive DRA or heating of the oil. This energy and cost-saving effect has sparked the interest of one of the largest oil producers in the world, with whom we have executed an NDA. AOT technology has already been presented to decision makers at this company in early January, and an invitation has been extended to deploy our device on their test pipeline in the near future. The company is past preliminary discussions and is currently working on the details of the development stage of this deployment.

In late January, we also exhibited Applied Oil Technology (AOT) at the Pipe Tech Americas Summit in Houston, TX. There we had the opportunity to brief fifteen major pipeline companies with multinational operations on the dramatic savings our AOT can bring to transportation of oil in pipelines. We are following up with these contacts and developing the enormous potential market for pipeline services technology.

As you may know, the U.S. Navy has stated publicly that their goal is to reduce diesel fuel consumption by 15% by the year 2015. The application of Elektra technology could be a key to the Navy achieving this goal and become a cornerstone of fundamental change in maritime fuel delivery systems. We are in communication with groups within the U.S. Navy working on these projects. On February 23, 2010, we will be exhibiting at the American Society of Naval Engineers Energy Futures Symposium 2010 in Washington, DC. This will be an opportunity for our company to coordinate with all of our various contacts within the U.S. Navy regarding the potential application of our fuel-saving Elektra technology.

Dr. Rongjia Tao, the co-developer of our technologies, first released his peer-reviewed results showing that Elektra and AOT could significantly reduce viscosities of diesel fuel and crude oil in the Energy and Fuels journal in 2008. In late 2008 and early 2009, the Company moved from the laboratory directly to dynamometer testing on a small diesel engine. In October 2009, STWA released a video showing this repeatable demonstration of our technology reducing the viscosity of API-21 crude oil by 13% on demand.

In the coming year, on August 16-20, 2010, STWA will be exhibiting at the 12th International Conference on Electrorheological (ER) Fluids and Magnetorheological (MR) Suspensions being held in Philadelphia, PA. Our very own Dr. Tao, who is also a Professor and Department Chair of Temple University’s Physics Department, will be the Chairperson of this conference, further highlighting STWA as a key leader in an emerging field.

In 2010, we have a two pronged product development plan:

* First, we are actively seeking development partnerships with large organizations that stand to benefit from reduction in diesel fuel costs, and reductions in oil transportation costs. The next major step towards releasing a commercial product is to secure strategic partners that can create commercial prototypes, develop and manufacture the product and market ELEKTRA and related products. In order to accelerate this process, we continue to move the product development process forward, so the potential strategic partners will see the shortest possible time-to-market. We are in discussions with several such potential strategic partners.

* Second, we are continuing to document and prove the science behind our fundamental change in fuel delivery technology in a step-by-step repeatable process. Fuel injectors in diesel engines turn diesel fuel into a mist. This fuel mist combusts more efficiently than fuel in liquid form. Our technologies improve combustion efficiency by reducing the size of the fuel droplets, creating more contact area between fuel and oxygen. We published these results in 2008, but in practice, we are finding that our potential partners need to be able to see this in action before getting the ball rolling. To this end, in the first part of this year, we are working on recreating the fuel droplet test that Dr. Tao did in 2008 and recording this on video in a repeatable manner.

To summarize, securing strategic partners to help STWA commercialize our technologies is a key focus for the company. So far in 2010, we are already seeing strong traction towards this end. Dr. Tao has worked with engineers at one of the largest oil producers in the world, with whom we have executed an NDA, to design a prototype of the AOT technology to be installed on a production pipeline and we have additional leads in this space from our attendance at the Pipe Tech Americas Summit. Additionally, we are in talks with partners that have the ability to develop, produce and market the ELEKTRA product line for the market that we estimate to be over 2.1 million diesel trucks as well as many other diesel powered engines in the market. Positive developments along these lines could greatly increase the value of your company and move STWA dramatically forward in terms of corporate visibility.

We look forward to rewarding you for your vision and investment by continuing to build shareholder value.

I thank you for your continued support of our efforts and our company.

Warmest Regards,

Cecil Bond Kyte
Chairman and CEO

About Save The World Air, Inc.
Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

More information including a company Fact Sheet, logos and media articles are available at: http://www.irthcommunications.com/clients_ZERO.php, and at: http://www.magchargr.com.

Follow STWA on Twitter: http://www.twitter.com/stwainc
Follow STWA on Facebook: http://www.facebook.com/group.php?gid=50849493541

Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company’s reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company’s estimates as of the date of the press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company’s estimates of its future financial performance as of any date subsequent to the date of this press release.
Contact:
Investor Relations Contact:
Mr. Andrew Haag, Managing Partner
IRTH Communications, LLC
Tel: +1-866-976-IRTH (4784)
E-Mail: Email Contact
Website: www.irthcommunications.com
Mr. Paul DeRiso, Managing Director
Core Consulting Group
Tel: +1-925-465-6088
E-Mail: Email Contact
Website: www.coreconsultingroup.com

CLICK HERE TO VIEW
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Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

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STWA, Inc. (OTCBB: ZERO)

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STWA, Inc. (OTCBB: ZERO)

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--  Reduced fuel consumption
--  Increased efficiency  

--  Reduced emissions, including NOx

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Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

STWA, Inc. (OTCBB: ZERO)

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STWA CEO Issues Shareholder Update Letter

SANTA BARBARA, CA–(Marketwire – 10/22/09) – Save The World Air, Inc. (OTC.BB:ZERO – News) issued the following letter to its shareholders:

TO OUR SHAREHOLDERS:

Save The World Air, Inc. (OTC.BB:ZERO – News) is an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues. Our ELEKTRA(TM) technology has delivered repeatable and measurable results that reduce the viscosity of crude oil and has shown improvement in energy efficiency for a diesel engine. Our MAGChargr(TM) line of products has received its California Air Resource Board (CARB) EO number and has shown improvements in air quality and power in several classes of internal combustion engines.

As Chairman, CEO and an investor in STWA it is appropriate at this time to provide a broad-strokes overview in response to various inquiries from shareholders and media alike as to where we are here at STWA and where we are going in the immediate and near future:

1. Where is STWA headed at this time, and where are your efforts focused?

As is readily apparent from the current state of public awareness, people everywhere are focused on energy efficiency and “Green Technology.” STWA is uniquely positioned at this time to have unprecedented opportunities and support from the public sector, in addition to serious inquiries from business and industry alike. Our technology is being demonstrated and optimized at this time to quickly and easily provide immediate benefits for an attractive ROI, to enable industry to operate more efficiently and realize environmental benefits. Due to our international patents on some of our technologies and our position with Temple University we can do this in any country in the world with a very attractive economic model and easily implemented, reliable solutions.

Last year, the State of California unanimously approved legislation that will require the retrofitting of more than 230,000 diesel rigs beginning in 2011. The Air Resources Board stated that the health benefits outweigh the potential financial implications for trucking company owners and operators. Air Resource Board Chairman Mary Nichols said, “This regulation will save more than 9,000 lives and reduce the toxic emissions that cause cancer and birth defects. According to the State, the regulation is expected to cost trucking companies and independent operators approximately $5.5 billion. California will offer about $1 billion in subsidies, but those subsidies will come with conditions and restrictions.”

We believe that our company’s products will be in great demand to address these current and pressing issues, as we provide economically competitive, viable solutions for trucking companies to comply with these new legislative mandates. We are developing solutions based on our ELEKTRA(TM) technology to solve this $5 billion problem. The company is in discussions with potential partners that assist us as we look to deliver our solution to the market.

2. What are the company’s core products?

STWA has 3 main product lines. Our first product, Applied Oil Technology or “AOT” for short, is a licensable technology which reduces the operating costs of crude oil and heavy fluid transport. Our second product, ELEKTRA(TM), is a device which increases fuel economy and reduces emissions in diesel engines. The third product, MAGChargr(TM), is a device designed to enable your engine to burn its fuel more completely and cleanly. Each of our products is designed to supplement the efforts in bridging the gap from today’s realities to tomorrow’s sustainability.

3. What has STWA accomplished recently?

Our company has been intensively engaged in extensive research and development of our core technologies as applied to the ELEKTRA(TM) and AOT product suites in order to have repeatable, consistent, scientifically proven results in controlled laboratory conditions. We have recently developed for the first time an engineering video, which will help demonstrate our technology, enhancing the existing knowledge base, bringing greater alignment and union to strategic relationships.

4. What is the current status with strategic partnerships and alliances?

The Company engaged an East Coast based business-consulting firm to assist with marketing services connected with its ELEKTRA(TM)-based technology as it applies to tractor-trailer truck and other heavy diesel truck operators.

The firm will arrange presentations, set up meetings and assist in executing deals for STWA with potential customers who operate large fleets of diesel trucks. The Agreement initially targets 5 accounts that represent over 41,000 trucks. In addition, it covers one of North America’s largest employee unions, with nearly 1,900 affiliates and 1.4 million members throughout the U.S., Canada and Puerto Rico. To that end, they will work to introduce the product to the Union’s independent trucking operators to support the implementation and purchase of STWA’s Products.

We have had discussions and entered into a mutual non-disclosure agreement with Melton Mowbray, Leicestershire based Pera Innovation Limited, one of Europe’s leading innovation and business support organizations with a presence in eight European countries. We have also entered into a similar agreement with one of the largest oil companies in the world. As we move forward we will look to pursue these relationships to the benefit of our company and its shareholders.

5. With regard to STWA’s work with Dr. Ronjia Tao, Doug Bell and Dr. Luke Turgeon, have there been any recent developments?

Absolutely, over the past few months, we have been designing, calculating, testing and optimizing our ELEKTRA(TM) technology as applied to crude oil and diesel fuel, and have been gathering crucially important data. With this data, we are able to isolate certain design characteristics and sensitive variables, in order to more accurately adjust them for various types of fuel, temperatures, flow-rates and presence of contaminants. This is an extremely delicate, labor- and capital-intensive process and takes time. Our systems for evaluation and data collection, however, are demonstrating our technology successfully and repeatedly, and will be the basis for our value propositions throughout the foreseeable future. This is a critically important step, and it is going in the right direction steadily. In a recent press release, Dr. Rongjia Tao commented, “In a series of recent side by side comparisons, we ran crude oil through an apparatus that applied the electric field to half of the flow of crude oil, but left the other half of the flow unaffected. We captured six test runs on video. We found that in this series of six test runs that the flow with the electric field applied ran up to 30% faster than the flow without the electric field.” These results are repeatable and material. This we feel is a very significant development that is starting to stimulate activity from some key national and multinational players.

6. STWA appears to be surviving despite the severe recession in the USA. How is STWA positioning itself to succeed in the face of this macroeconomic turmoil?

As the saying goes, “When the going gets tough, the tough get tougher,” and that is precisely what we have been doing. We have dropped our burn rate dramatically, consolidated our efforts, and have become a much leaner, more focused company. We have been focused on our technology and its applications, and quietly building a solid internal corporate architecture, systems and controls to remain lean and incredibly efficient as a corporate entity.

As another saying goes, “There is a silver lining to every cloud,” and that surely holds true for us as well. When situations get critical, people pay attention to things that they otherwise have let slide in easy times. Especially in this recession, it becomes glaringly obvious to everyone that in order to be competitive as a corporate entity, each and every facet of the business is to be optimized to run as leanly as possible. Our technology is designed to do just that. We are racing as fast as possible to provide easily implementable, permanent solutions to enable everyone to benefit from reducing their fuel costs.

7. Is STWA seeking additional capital at this time?

Yes. Since Spring 2009, we have salvaged third-party fundraising efforts, and have successfully closed on $467,500, which were the monies that carried the company month by month to our current position which overlaps on our current fundraising efforts of an additional half-million. Our senior raise efforts’ focuses have changed in the past few months as our position has become stronger with our recent successes, coupled with the increase in attention and demand for clean technology investments.

8. How is STWA intending to address and service the potential need for its products and services?

Given the current and future macroeconomic landscape, in addition to governmental legislation on the table and/or in the pipeline for future release, we stand to have demand for our technology exceed our available resources. Despite our lean burn rate and efficient internal architectural efforts and achievements, we will invariably hit a point of explosive growth and need to expand rapidly. Our most efficient and effective means by which to generate revenue with our technology is through licensing fees of our Applied Oil Technology, as it is revenue without significant PP&E capital expenditures, inventory and all of the traditional brick and mortar risks. Hence, our fervent efforts have been in the laboratory, validating our technology with repeatable and consistent data collection, generating a solid value proposition and strong economic business case.

We here at STWA are extremely optimistic about our future and opportunities. For the first time in our ten-year corporate history, there is public outcry and demand for products such as ours in both developed and developing nations, and we are positioning ourselves to fill that demand.

Thank you for your ongoing support of STWA and our team.

Sincerely,

Cecil Bond Kyte

Chairman and CEO.

.

Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

STWA, Inc. (OTCBB: ZERO)

View the Profile

STWA CEO Issues Shareholder Update Letter

SANTA BARBARA, CA–(Marketwire – 10/22/09) – Save The World Air, Inc. (OTC.BB:ZERO – News) issued the following letter to its shareholders:

TO OUR SHAREHOLDERS:

Save The World Air, Inc. (OTC.BB:ZERO – News) is an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues. Our ELEKTRA(TM) technology has delivered repeatable and measurable results that reduce the viscosity of crude oil and has shown improvement in energy efficiency for a diesel engine. Our MAGChargr(TM) line of products has received its California Air Resource Board (CARB) EO number and has shown improvements in air quality and power in several classes of internal combustion engines.

As Chairman, CEO and an investor in STWA it is appropriate at this time to provide a broad-strokes overview in response to various inquiries from shareholders and media alike as to where we are here at STWA and where we are going in the immediate and near future:

1. Where is STWA headed at this time, and where are your efforts focused?

As is readily apparent from the current state of public awareness, people everywhere are focused on energy efficiency and “Green Technology.” STWA is uniquely positioned at this time to have unprecedented opportunities and support from the public sector, in addition to serious inquiries from business and industry alike. Our technology is being demonstrated and optimized at this time to quickly and easily provide immediate benefits for an attractive ROI, to enable industry to operate more efficiently and realize environmental benefits. Due to our international patents on some of our technologies and our position with Temple University we can do this in any country in the world with a very attractive economic model and easily implemented, reliable solutions.

Last year, the State of California unanimously approved legislation that will require the retrofitting of more than 230,000 diesel rigs beginning in 2011. The Air Resources Board stated that the health benefits outweigh the potential financial implications for trucking company owners and operators. Air Resource Board Chairman Mary Nichols said, “This regulation will save more than 9,000 lives and reduce the toxic emissions that cause cancer and birth defects. According to the State, the regulation is expected to cost trucking companies and independent operators approximately $5.5 billion. California will offer about $1 billion in subsidies, but those subsidies will come with conditions and restrictions.”

We believe that our company’s products will be in great demand to address these current and pressing issues, as we provide economically competitive, viable solutions for trucking companies to comply with these new legislative mandates. We are developing solutions based on our ELEKTRA(TM) technology to solve this $5 billion problem. The company is in discussions with potential partners that assist us as we look to deliver our solution to the market.

2. What are the company’s core products?

STWA has 3 main product lines. Our first product, Applied Oil Technology or “AOT” for short, is a licensable technology which reduces the operating costs of crude oil and heavy fluid transport. Our second product, ELEKTRA(TM), is a device which increases fuel economy and reduces emissions in diesel engines. The third product, MAGChargr(TM), is a device designed to enable your engine to burn its fuel more completely and cleanly. Each of our products is designed to supplement the efforts in bridging the gap from today’s realities to tomorrow’s sustainability.

3. What has STWA accomplished recently?

Our company has been intensively engaged in extensive research and development of our core technologies as applied to the ELEKTRA(TM) and AOT product suites in order to have repeatable, consistent, scientifically proven results in controlled laboratory conditions. We have recently developed for the first time an engineering video, which will help demonstrate our technology, enhancing the existing knowledge base, bringing greater alignment and union to strategic relationships.

4. What is the current status with strategic partnerships and alliances?

The Company engaged an East Coast based business-consulting firm to assist with marketing services connected with its ELEKTRA(TM)-based technology as it applies to tractor-trailer truck and other heavy diesel truck operators.

The firm will arrange presentations, set up meetings and assist in executing deals for STWA with potential customers who operate large fleets of diesel trucks. The Agreement initially targets 5 accounts that represent over 41,000 trucks. In addition, it covers one of North America’s largest employee unions, with nearly 1,900 affiliates and 1.4 million members throughout the U.S., Canada and Puerto Rico. To that end, they will work to introduce the product to the Union’s independent trucking operators to support the implementation and purchase of STWA’s Products.

We have had discussions and entered into a mutual non-disclosure agreement with Melton Mowbray, Leicestershire based Pera Innovation Limited, one of Europe’s leading innovation and business support organizations with a presence in eight European countries. We have also entered into a similar agreement with one of the largest oil companies in the world. As we move forward we will look to pursue these relationships to the benefit of our company and its shareholders.

5. With regard to STWA’s work with Dr. Ronjia Tao, Doug Bell and Dr. Luke Turgeon, have there been any recent developments?

Absolutely, over the past few months, we have been designing, calculating, testing and optimizing our ELEKTRA(TM) technology as applied to crude oil and diesel fuel, and have been gathering crucially important data. With this data, we are able to isolate certain design characteristics and sensitive variables, in order to more accurately adjust them for various types of fuel, temperatures, flow-rates and presence of contaminants. This is an extremely delicate, labor- and capital-intensive process and takes time. Our systems for evaluation and data collection, however, are demonstrating our technology successfully and repeatedly, and will be the basis for our value propositions throughout the foreseeable future. This is a critically important step, and it is going in the right direction steadily. In a recent press release, Dr. Rongjia Tao commented, “In a series of recent side by side comparisons, we ran crude oil through an apparatus that applied the electric field to half of the flow of crude oil, but left the other half of the flow unaffected. We captured six test runs on video. We found that in this series of six test runs that the flow with the electric field applied ran up to 30% faster than the flow without the electric field.” These results are repeatable and material. This we feel is a very significant development that is starting to stimulate activity from some key national and multinational players.

6. STWA appears to be surviving despite the severe recession in the USA. How is STWA positioning itself to succeed in the face of this macroeconomic turmoil?

As the saying goes, “When the going gets tough, the tough get tougher,” and that is precisely what we have been doing. We have dropped our burn rate dramatically, consolidated our efforts, and have become a much leaner, more focused company. We have been focused on our technology and its applications, and quietly building a solid internal corporate architecture, systems and controls to remain lean and incredibly efficient as a corporate entity.

As another saying goes, “There is a silver lining to every cloud,” and that surely holds true for us as well. When situations get critical, people pay attention to things that they otherwise have let slide in easy times. Especially in this recession, it becomes glaringly obvious to everyone that in order to be competitive as a corporate entity, each and every facet of the business is to be optimized to run as leanly as possible. Our technology is designed to do just that. We are racing as fast as possible to provide easily implementable, permanent solutions to enable everyone to benefit from reducing their fuel costs.

7. Is STWA seeking additional capital at this time?

Yes. Since Spring 2009, we have salvaged third-party fundraising efforts, and have successfully closed on $467,500, which were the monies that carried the company month by month to our current position which overlaps on our current fundraising efforts of an additional half-million. Our senior raise efforts’ focuses have changed in the past few months as our position has become stronger with our recent successes, coupled with the increase in attention and demand for clean technology investments.

8. How is STWA intending to address and service the potential need for its products and services?

Given the current and future macroeconomic landscape, in addition to governmental legislation on the table and/or in the pipeline for future release, we stand to have demand for our technology exceed our available resources. Despite our lean burn rate and efficient internal architectural efforts and achievements, we will invariably hit a point of explosive growth and need to expand rapidly. Our most efficient and effective means by which to generate revenue with our technology is through licensing fees of our Applied Oil Technology, as it is revenue without significant PP&E capital expenditures, inventory and all of the traditional brick and mortar risks. Hence, our fervent efforts have been in the laboratory, validating our technology with repeatable and consistent data collection, generating a solid value proposition and strong economic business case.

We here at STWA are extremely optimistic about our future and opportunities. For the first time in our ten-year corporate history, there is public outcry and demand for products such as ours in both developed and developing nations, and we are positioning ourselves to fill that demand.

Thank you for your ongoing support of STWA and our team.

Sincerely,

Cecil Bond Kyte

Chairman and CEO.

.

Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

STWA, Inc. (OTCBB: ZERO)

New Testing at Temple University Shows STWA’s Delivers Measurable and Repeatable Improvements in Reducing the Viscosity of Crude Oil

Results of Pulsed Electromagnetic Treatment of Heavy Crude Oil Demonstrate Commercial Viability

SANTA BARBARA, CA–(Marketwire – 10/13/09) – Save the World Air, Inc. (OTC.BB:ZERO – News), an innovative pioneer in the clean technology industry focused on energy efficiency and air quality issues, reported today that lab tests conducted by Dr. Rongjia Tao, PhD, Chairman of Temple University’s physics department and inventor of the technology, have demonstrated measurable and repeatable results on reducing the viscosity of crude oil.

Dr. Tao’s original testing of the ELEKTRA technology applied to heavy crude oil was contained within a report to one of the world’s largest multinational oil companies, and confirmed earlier tests that were sponsored by JGC Corporation of Japan. This additional testing, at Temple University, has shown that the results are measurable and repeatable, which is crucial to demonstrating future commercial viability.

Dr. Rongjia Tao, PhD commented, “In a series of recent side by side comparisons, we ran crude oil through an apparatus that applied the electric field to half of the flow of crude oil, but left the other half of the flow unaffected. We captured six test runs on video. We found that in this series of six test runs, that the flow with the electric field applied, ran up to 30% faster than the flow without the electric field.”

Cecil Bond Kyte, Chairman and CEO of Save the World Air, Inc. stated, “The results of Dr. Tao’s continued testing demonstrate that Advanced Oil Technology (AOT) holds significant promise throughout the petroleum industry. The testing showed that the technology has a dramatic effect on reducing viscosity of heavy oil resulting in improved flow and lower cost for transportation and that it is a repeatable and measurable improvement.”

Light crude oils are simpler to refine than heavy crude oils and tend to trade at a premium price relative to heavy oils. At times this premium has been as much as $20 per barrel. Profit margins for companies with equipment and capacity to refine heavy grades of crude oil can be far larger than for refiners only capable of refining the most expensive grades of oil. Kyte added, “This discovery can be of significant benefit to the oil industry, given the quantity of heavy crude available throughout the world, which has been prohibitive to extract in years past, because of technological, refining, and market pressures.”

In his original report, Dr. Tao estimated that substantial cost savings would be generated using the “Pulsed Electric and Magnetic Field” technology, as compared to other methods which add chemicals or gasoline to heavy crude oils. Based on the results of his study it was estimated that for the electric field device, the operation cost is very small. Estimated energy cost for the operation is about 0.01 KW-h/barrel. Therefore, the operation cost is almost negligible. During the tests, flow rate of the oil through the pipeline [using the device] increased by 20%, and viscosity was reduced by more than 30%. These results were achieved without the benefit of additives to the heavy crude and equate to a cost of only $0.002/barrel, as opposed to as much as $20 dollars per barrel in some extraction regions.

Kyte added, “We believe that the demand for this technology from those companies that move large quantities of oil out of the ground and into production could be significant. We have been approached already by one of the largest oil companies in the world and have executed an NDA with regards to this relationship. Additionally, there are several other large, multi-national companies that we believe will have an interest in this technology and will be opening a dialog with them as testing continues.” Kyte, ended, “We are continuously approached by other large organizations with regards to manufacturing and processing applications for our technology.”

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending flux field pollution control and performance improvement technologies, including the ELEKTRA, ZEFS and MKIV, which have been scientifically tested and proven to significantly reduce harmful exhaust emissions, improve performance and enhance fuel economy. The products have been engineered to serve as either stand alone pollution control systems or can be used (in conjunction with catalytic converters) to create a more effective total pollution control system that not only reduces harmful emissions, but also decreases greenhouse gases, improves fuel efficiency and boosts performance.

More information including a company Fact Sheet, logos and media articles are available at: http://www.irthcommunications.com/clients_ZERO.php, and at: http://www.magchargr.com.

Follow STWA on Twitter: http://www.twitter.com/stwainc

Follow STWA on Facebook: http://www.facebook.com/group.php?gid=50849493541

Safe Harbor Statement

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company’s reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company’s estimates as of the date of the press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company’s estimates of its future financial performance as of any date subsequent to the date of this press release.

Pentony Enterprises LLC is STOCKGURU.COM, SHAREHOLDERVISION.COM and STREETRESEARCH.COM. 9555 Lebanon Road; Suite 103; Frisco, Texas 75035. (469) 252-3030. ZERO Disclosure: Pentony Enterprises LLC was compensated 60,000 144 restricted common shares by the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.